PROCAB appoints new distributor in Italy - Prase Media Technologies

We proudly announce Prase Media Technologies as our new exclusive distributor for Italy starting from April 29th. This partnership marks a significant step in our mission to deliver top-tier cables and connectors to the Italian market.

Prase Media Technologies, a distinguished member of the Midwich Group, is the ideal partner for us, having firmly established their presence in the AV industry through their extensive network and deep understanding of the Italian market. With over 30 years of experience in distribution of professional audio-visual equipment, Prase Media Technologies has built a highly respected reputation in the provision of innovative solutions and exceptional customer service.

"We are excited to welcome Prase Media Technologies to the PROCAB family as our distributor in Italy," commented Mark Asselberghs, PROCAB’s International Sales Director. “Their professionalism, AV competence and customer-centric approach resonate deeply with PROCAB’s values. We believe this partnership will strengthen our presence in the Italian market, facilitating access to our top-tier cables and innovative products for Italian professionals.”

"We are honored to cooperate with PROCAB, one of the main and highly valued manufacturers for cables and connectors. PROCAB’s commitment to quality and innovation perfectly matches Prase’s values. Furthermore, it harmonizes with the purpose of expanding and strengthening the hospitality and retail market in Italy that has always been one of the most important areas of interest of Prase.” stated Ennio Prase Managing Director of Prase Media Technologies.

Our PVS brands portfolio provides a complete offering for audio solutions in the market. Consisting of PROCAB, in combination with AUDAC, leading brand of professional audio solutions, and CAYMON, specializing in racks and modular 19" solutions, our PVS group is a unique proposition.

Together with Prase Media Technologies, we are committed to providing unparalleled support to customers across Italy, technical assistance, product training, and after-sales service through our common aim to elevate the audio experience for professionals, in industries including hospitality, retail, education, and corporate.